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One of the world's most effective rebrands of 2011.

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Positioning as the ‘Harvard of networking training’

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Synsation’s rebrand of this professional development program was recognised in the Rebrand 100 Global Award list in 2011 for excellence in brand repositioning.

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The Business Networking Academy provides professional development programs to help its members become more confident creating and managing networks.

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When their branding needed a new professional approach, they chose Synsation to create a new logo and design strategy. After revitalising the brand identity it was applied consistently across online and traditional channels.

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The change has made a very positive impact. In the words of the client, “it looks very professional and I love the symbolism. Having a strong brand gives us something to leverage and grow."

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designer website; http://www.synsation.com.au/studies.php?id=132

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  • EPS
  • Sander Dijkstra
  • Aug. 14, 2012
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